Personal PCR | Contractor: Strategy, Branding, Design, Web development | April 2012 - Present

Worked with the Personal PCR team from early strategy & mission statement planning, through logo and branding, website design, website development and e-commerce implementation.  

Personal PCR is an open source affordable PCR machine used for DNA amplification. Currently in development, July 2012 launch date. 


TodiCastle.com | Contractor in SEO, Dev & Design | January 2012 to Present

Performed a wide range of services for the TodiCastle.com site, a castle and villa rental estate in Italy.

Services included:
- Landing page creation
- Usability review and redesign for main inquiry process
- Newsletter setup and design
- General back end and Drupal clean up
- Google Adwords campaign creation, management, and image ad creation
- SEO analysis, strategy and implementation of new content
- Blog design and setup
- Social plugins 

(Not responsible for the entire site design/setup, this was in place prior to my work with TodiCastle) 


Fafarazzi.com | Co-Founder & CEO | 2006-2011

Conceived and launched the entertainment world’s first answer to fantasy football— Fantasy Celebrity Leagues and Fantasy Reality TV Games.  Oversaw all company activities through launch, bootstrapping, series A fundraising, and over $125k in licensed games to top TV Networks (Bravo, FOX, USA, Logo, Lifetime, MTV, VH1).  Managed a small team consisting of local and remote employees and contractors.

My experience with Fafarazzi honed my ability to take a product from concept through technical infrastructure, database design, application development, front end design, usability, marketing, sales, client management and everything in between.


Johnson & Johnson | IM Analyst | 2003-2006

Worked at 4 different J&J companies as an Information Management analyst. Interfaced with internal departments ranging from manufacturing to sales in order to assess information system needs and manage system installations and integrations.


Visor Enterprises | Partner | 2005 to Present

Co-founder in a small custom magnet & sticker business.  We developed a custom order aggregation & manufacturing method that allows us to provide a typically bulk item in a custom and affordable way while bringing in over $100k in annual revenue.

My experience with SupportOurRibbons has ranged from original concept creation, product sourcing, website development & e-commerce, logistics & process engineering, customer service, marketing & sales. 



DailyDizzle.com | Creator | 2010

I was tired of getting an email each day from 5 different daily deal sites, so I created a daily deal aggregation site over a weekend.  Never really launched it (due to having full time work).  Sold it a few months later for a very small amount to some guy in Arizona who contacted me… and has since let the site just sit there.

Not responsible for the stale content.