Worked with the Personal PCR team from early strategy & mission statement planning, through logo and branding, website design, website development and e-commerce implementation.
Personal PCR is an open source affordable PCR machine used for DNA amplification. Currently in development, July 2012 launch date.
Performed a wide range of services for the TodiCastle.com site, a castle and villa rental estate in Italy.
- Landing page creation
- Usability review and redesign for main inquiry process
- Newsletter setup and design
- General back end and Drupal clean up
- Google Adwords campaign creation, management, and image ad creation
- SEO analysis, strategy and implementation of new content
- Blog design and setup
- Social plugins
(Not responsible for the entire site design/setup, this was in place prior to my work with TodiCastle)
Conceived and launched the entertainment world’s first answer to fantasy football— Fantasy Celebrity Leagues and Fantasy Reality TV Games. Oversaw all company activities through launch, bootstrapping, series A fundraising, and over $125k in licensed games to top TV Networks (Bravo, FOX, USA, Logo, Lifetime, MTV, VH1). Managed a small team consisting of local and remote employees and contractors.
My experience with Fafarazzi honed my ability to take a product from concept through technical infrastructure, database design, application development, front end design, usability, marketing, sales, client management and everything in between.
Worked at 4 different J&J companies as an Information Management analyst. Interfaced with internal departments ranging from manufacturing to sales in order to assess information system needs and manage system installations and integrations.
Co-founder in a small custom magnet & sticker business. We developed a custom order aggregation & manufacturing method that allows us to provide a typically bulk item in a custom and affordable way while bringing in over $100k in annual revenue.
My experience with SupportOurRibbons has ranged from original concept creation, product sourcing, website development & e-commerce, logistics & process engineering, customer service, marketing & sales.
I was tired of getting an email each day from 5 different daily deal sites, so I created a daily deal aggregation site over a weekend. Never really launched it (due to having full time work). Sold it a few months later for a very small amount to some guy in Arizona who contacted me… and has since let the site just sit there.
Not responsible for the stale content.
Designed & developed an online community site for fans of Chipotle Mexican Grill. The first of it’s kind at the time, the site allowed users to create, save & share their favorite burrito combinations and check off Chipotle locations they’d visited.
Press in the Denver area led to Chipotle flying myself and two friends out to Chipotle HQ to meet the team and have lunch with Steve Ells. We hand delivered the results of our “Guac the Vote” competition where users voted and pleaded for Chipotle to build a location in their hometown.
- When: 1998-2002
- Major: BS in Management Information Systems, Magna Cumme Laude, 3.89 GPA
- Activities: Delta Tau Delta fraternity, Intramurals, Coached women's club soccer
- When: Fall 2000
- What: Visited 10 countries over 100 days while taking coursework on a retired cruise ship.
- Where: Vancouver, Japan, China, Vietnam, Cambodia, Malaysia, India, Kenya, South Africa, Brazil, Cuba.